Ways to Improve Direct Mail Success Rates
Direct mail is one tool that most Internet marketers don't give a lot of thought too.
But, you can bring in a ton of profit with direct post if you do it correct. You must do it correct though if you want it to bring in bigger profits for your Internet marketing business. All you'll be doing is wasting paper and toner. But there are quite a few different things you can do to prevent that consequence. In this article we are going to share some tips and tricks to help you get a better reply from the direct post that you send.
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It's best to write away the addresses by hand whenever possible. It's much easier to print labels from your computer. The fact remains that handwriting the label massively improves the odds of the direct mail being opened. It makes sense that this will only be effective if you have neat handwriting. If this is something that doesn't interest you or your handwriting makes doctors' handwriting seem legible you might want to "outsource" this particular task. The numbers for sales gained by writing the addresses is worth setting aside the time to do it.
Just as your online marketing endeavors want catchy headlines in order to grab attention, so do your direct mail flyers. Absolutely. The right headline can take you far just like it will with an online sales page or article. The headline can make all the difference in the world for your direct mail efforts.
If you're tried to make your direct post piece read as if it were a letter, it might be a little challenging to include an effective headline but it can be done. Your headline needs to be one that is really going to get attention. Your goal is to keep them reading and then to take action so make your headline attention grabbing enough that they'll have no choice but to keep reading. You shouldn't have a difficult time finding some tips on authorship better headlines. You'll definitely want to invest some time right now into learning a few so your headlines will get better results.
A great trick that people use to increase their direct mail success is to include a complimentary gift with your mail. A refrigerator magnet, a bookmark-something small and light with your contact information and tagline is adequate. It needs to be useful to your audience and not heavy enough to increase postage too a lot. This way, even if they throw away the part of direct mail, they will likely keep the complimentary gift and be reminded of you every time they look at it. It might take months before you actually see a return on that investment but you'll be bringing in sales a long time after your initial campaign has ended.
As you can see, increasing your efficacy with direct-mail campaigns can be done in many ways. In reality, there is so much you can do that it shouldn't take long for you to be getting the same success from direct post that you get from e-mail marketing. Use these tips to help you get a jump begin on things.
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